The recent improvement in cheaper software packages has given rise to an increase in 'homemade' web sites. After all web designers aren't the only ones that can be creative. So if you're prepared to spend the extra time why not?

There are some things you need to consider including:

Layout - you want a layout that identifies your company as a professional organization. Years of experience helps a web designer craft the final product - a professional website that reflects well on your firm.

Speed - if you click on the two icons below each will open a small widow which will have a copy of the same image. One has been optimized for the web (picture 1) the other hasn't (picture 2).

	Picture 1
	Picture 2

Most designers have spent thousands of dollars on software for good reason. Imagine a web site filled with the slower pictures - now imagine your future clients clicking elsewhere because of the slow site speed!

Search Engine Optimization - no good having a web page if no one can find it. Search engine optimization is a science all in itself. The secrets are closely guarded by most designers because this gives them the edge over the competitors. It would be impossible to learn these secrets this without a LOT of research.

CGI, Java, HTML - if these terms don't mean much too you may have real difficulty including all of the elements you'll need in your web site, to effectively communicate with your clients.

So whilst creating your own web site may seem like a good way to reduce costs it may actually cost you money in sales.

Your Web Site Design should be warm and welcoming to all of its visitors. Most importantly however, an effective design will sell your company and its product.

To sell your design will need to allow for quick and easy navigation while providing positive information to future clients. Your Web Site Design will also need to attract your targeted audience by appealing to their tastes and needs. Finally it needs to be ranked highly in the search engines so your web site will be found by potential customers.

Seems daunting doesn't it! The following tips should help.

1. When designing your web site ensure it feels as if it's been designed for your audience. Happy clients are paying clients.
2. Your audience may not have sophisticated equipment so those cutting edge graphics/sounds/elements may not work for them.
3. Animation and sound can grab attention but they also annoy if they are overpowering.
4. Bright backgrounds make seem like a great idea but marketing experts have proven that a white background is both familiar and successful in marketing.
5. Long wait times will cost you money. Are you happy to wait in line when you can get similar information elsewhere quickly? If you answer no - why would your clients? Make your web site design FAST!
6. Most people don't like to read - keep your information simple and in point form where possible.
7. If you provide impartial information as well as a sales pitch you will get a higher response.
8. Your web site is your electronic representative - first impressions are lasting so make it a good one by have a web site design that projects the right image for your company.
9. Clutter can distract your clients from what you need to say - make your web site as streamlined as possible.
10. If you want a professional product use a professional designer.
11. Some Web Site Design companies are more interested in developing elaborate, high cost sites. Look for a company that is prepared to develop a long term relationship by providing fairly priced services.